When it comes to marketing, companies need expertise at the highest level to guide their decision making process. A Fractional Chief Marketing Officer (CMO) works to craft marketing strategies that drive both short-term results and long-term growth.
Dekaf Digital’s Fractional CMO service allows your business to take advantage of decades of experience, maximize financial value, and operate as one of the team members…all while saving your bottom-line. In addition to only paying for a “fraction” of the time a CMO works on your business, you save hiring full-time executives, benefits and potential culture mis-match.
Services included in our Fractional CMO program is:
- Develop short and long-term marketing strategies and plans
- ID key internal marketing talent and/or partner in the hiring process
- Report weekly to the CEO, and quarterly to the Board, on co-created KPIs
- Work closely with client leadership teams to execute marketing tactics
- Lead and manage vendor relationships such as agencies