• Dekaf Digital Services Page

what we offer

We invest in, and lean into, data and research in all that we do. We start all of our engagements by spending 4-6 weeks gathering insights and intelligence across your audience and competitors.

We then use this data to build out our recommendations for omni-channel marketing strategies, content calendars, email marketing, social media campaigns, organic social media content, paid ads and creative design. Why let someone play guessing games with your audience and budget? Rely on the data-backed approach that Dekaf Digital delivers.

Using a combination of IBM Watson and our proprietary technology, we scrape the internet focused on your audience and 2-4 competitors. Our analysts build out a detailed report that details the following:

  • What the competitors are doing online
  • What the competitive set is missing online
  • Influential people, and publications, in your industry
  • Four (4) audience profiles, based on 51 point personality characteristics
  • Common interests, likes and dislikes across the audience profiles
  • …and more

When it comes to organic social media, there’s much more to it than merely posting and responding (although we do that too). We build a content calendar based on the data gathered in the competitive intelligence report. In addition, because our report highlights this, we like, follow and engage with pages that your audience likes and follows.

Included in our organic social media management program is:

  • Content Development
  • Post Scheduling
  • Content Publishing
  • Community Management
  • Reputation Management

If content is king in digital marketing, then creative is queen. The days of relying on stock photos are gone. Consumers expect your marketing to be relatable, authentic, and on brand. Our talented team of designers does just that.

Services offered include:

  • Animated Logos
  • Animated Social Graphics
  • Motion Graphics
  • Branded Stickers
  • Branded GIFs
  • Creative Design and Photography
  • Landing Page Design
  • Video Editing

Paid advertising is an ideal way to drive traffic to your company. This nuanced activation, be it on Google or social media, is one of our specialties.

Services offered as part of our paid ad program include:

  • Google Ad Account Set-Up
  • Google Tag Manager Set-Up
  • Facebook Pixel Set-Up
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads

Did you know that email has a 40:1 ROI? That’s just one of the reasons we love this digital marketing tactic. Our savvy email team writes copy, aligned with your omni-channel marketing strategy, and integrates aligned creative as well.

Services offered include:

  • Design and Copywriting
  • Audits and Strategy
  • Campaign Development
  • Marketing Automation
  • Lead Segmentation
  • Drip Campaigns

Dekaf Digital has a talented UX/UI Designer that specializes in design. They will partner with you, or your point of contact, to develop any, or all, of the following:

  • Full Website
  • Web Page Design (witihin existing site)
  • SHOP Websites
  • Landing Page(s)
  • Blogs

With expertise in the direct-to-consumer industry, Dekaf Digital knows what it takes to craft a well thought-out and organized omni-channel marketing strategy to integrate marketing activity across the customer journey. Our strategies will deliver consistent messaging, visuals, and positioning statements across all marketing channels.

Lift your brand to new marketing ideas and elevate your campaign marketing strategy. Some of the most successful campaigns are those that tell a story.

Services, in a single strategy, include:

  • Email Marketing
  • Organic Social Media
  • Paid Social & Search Ads
  • Website Design (if applicable)

When it comes to marketing, companies need expertise at the highest level to guide their decision making process. A Fractional Chief Marketing Officer (CMO) works to craft marketing strategies that drive both short-term results and long-term growth.

Dekaf Digital’s Fractional CMO service allows your business to take advantage of decades of experience, maximize financial value, and operate as one of the team members…all while saving your bottom-line. In addition to only paying for a “fraction” of the time a CMO works on your business, you save hiring full-time executives, benefits and potential culture mis-match.

Services included in our Fractional CMO program is:

  • Develop short and long-term marketing strategies and plans
  • ID key internal marketing talent and/or partner in the hiring process
  • Report weekly to the CEO, and quarterly to the Board, on co-created KPIs
  • Work closely with client leadership teams to execute marketing tactics
  • Lead and manage vendor relationships such as agencies

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© Dekaf Digital