what we offer

We invest in, and lean into, data and research in all that we do. We start all of our engagements by spending 4-6 weeks gathering insights and intelligence across your audience and competitors.

We then use this data to build out our recommendations for omni-channel marketing strategies, content calendars, email marketing, social media campaigns, organic social media content, paid ads and creative design. Why let someone play guessing games with your audience and budget? Rely on the data-backed approach that Dekaf Digital delivers.

Audience Intelligence Data Gathering & Insights

Using a combination of IBM Watson and our proprietary technology, we scrape the internet focused on your audience and 2-4 competitors. Our analysts build out a detailed report that details the following:

What the competitors are doing online
What the competitive set is missing online
Influential people, and publications, in your industry
Four (4) audience profiles, based on 51 point personality characteristics
Common interests, likes and dislikes across the audience profiles
…and more

Organic Social Media Management

When it comes to organic social media, there’s much more to it than merely posting and responding (although we do that too). We build a content calendar based on the data gathered in the competitive intelligence report. In addition, because our report highlights this, we like, follow and engage with pages that your audience likes and follows.

Included in our organic social media management program is:

Content Development
Post Scheduling
Content Publishing
Community Management
Reputation Management

Creative Design Services

If content is king in digital marketing, then creative is queen. The days of relying on stock photos are gone. Consumers expect your marketing to be relatable, authentic, and on brand. Our talented team of designers does just that.

Services offered include:

Paid Ad Management

Paid advertising is an ideal way to drive traffic to your company. This nuanced activation, be it on Google or social media, is one of our specialties.

Services offered as part of our paid ad program include:

Email Marketing

Did you know that email has a 40:1 ROI? That’s just one of the reasons we love this digital marketing tactic. Our savvy email team writes copy, aligned with your omni-channel marketing strategy, and integrates aligned creative as well.

Services offered include:

UX/UI Design

Dekaf Digital has a talented UX/UI Designer that specializes in design. They will partner with you, or your point of contact, to develop any, or all, of the following:

Full Website
Web Page Design (witihin existing site)
SHOP Websites
Landing Page(s)
Blogs

Omni-Channel Strategy

With expertise in the direct-to-consumer industry, Dekaf Digital knows what it takes to craft a well thought-out and organized omni-channel marketing strategy to integrate marketing activity across the customer journey. Our strategies will deliver consistent messaging, visuals, and positioning statements across all marketing channels.

Lift your brand to new marketing ideas and elevate your campaign marketing strategy. Some of the most successful campaigns are those that tell a story.

Services, in a single strategy, include:

Email Marketing
Organic Social Media
Paid Social & Search Ads
Website Design (if applicable)

Fractional CMO

When it comes to marketing, companies need expertise at the highest level to guide their decision making process. A Fractional Chief Marketing Officer (CMO) works to craft marketing strategies that drive both short-term results and long-term growth.

Dekaf Digital’s Fractional CMO service allows your business to take advantage of decades of experience, maximize financial value, and operate as one of the team members…all while saving your bottom-line. In addition to only paying for a “fraction” of the time a CMO works on your business, you save hiring full-time executives, benefits and potential culture mis-match.

Services included in our Fractional CMO program is: