case study: 07
PE BACKED COMPANY HIRES FRACTIONAL CMO
Our client, a private equity owned manufacturing company, was looking to hire a new Vice President, Marketing. Historically, they relied on their sales team to drive their own leads in addition to print mail catalogs and tradeshows.
While they had a marketing team of 5 people in place, they were lacking the leadership necessary to take it to the next level and incorporate digital marketing campaigns. We selected the right member of our executive team, which provides Fractional CMO services, and met with their entire C-Suite before signing on for a six (6) month contract.
Stood up digital marketing including social media, SEO, PPC and email marketing
Established the full funnel process from prospect to MQL, SQL, pitch and business won
Shaved 20% off marketing budget through operational efficiencies and strategic planning