case study: 05

IMPROVING LEAD QUALITY, AND CONVERSION,
FOR A B2B HOME LUXURY WHOLESALER

Our client, a luxury home goods company, was looking to drive increased B2B site visitors, qualified leads, and an increase in year-over-year revenue to their eCommerce site. They had experience driving visitors but they were not converting. Zoning in on their target audience, Interior Designers, we developed a strategic approach that delivered optimal results.

+82%

Year to Year Increase
In Revenue

+89%

Year to Year Increase
In New Website Visitors

700+

Qualified Leads Delivered with
an Annual Value of ~$400K

SERVICES

Data Intelligence / Campaign Ideation & Activation / Paid Social Media & Google Ads / Organic Social Media Consulting

INSIGHT

With an economic downturn, and coming off the high of redecorating during the pandemic, this client was facing dual headwinds. We analyzed their approach, from organic to paid, on social, site, PPC/SEM and SEO, to create a strategy and aligned campaigns that would give them a leg up on the competition.

APPROACH

We dove deep into their analytics to identify the quality of traffic/visits and target audience alignment, built a new strategy to increase quality traffic, and decreased cost per click (CPC) and cost per lead (CPL). We launched retargeted ads to recent conference attendees and created a look-a-like audience. Finally, we crafted customized campaigns to activate at the highest-attended conference in the industry, and across digital platforms.

RESULTS

Within the first 90 days of working with this client, we delivered an increase in revenue, site visits, and qualified leads from their target audience. We accomplished this through an omni-channel marketing strategy and leaning into paid media ads.

work with us

GET IN TOUCH
© Dekaf Digital