case study: 03

HIGH-GROWTH, D2C, FAMILY-OWNED
START UP SEES STRONG GROWTH

Our client, a D2C family-owned start up in the services industry, was looking to build their brand and own following on social media to drive new member applications.

+50%

Website
Traffic

+20%

Visitor to
Customer Rate

+100%

Email
Subscribers

SERVICES

Data Intelligence / Insights Recommendations / Social Media Strategy / Social Media Campaign Ideation / Social Media Campaign Activation / Photo Shoot / Reputation Management / Organic Social Media Marketing / Paid Social Media Ads / Email Marketing.

INSIGHT

The D2C services industry is competitive, and crowded. Our client managed social media internally and was struggling to get traction of getting traffic to site and converting them into customers.

APPROACH

Our approach began by analyzing their current audience and identifying what type of messaging was resonating. We then built out a series of ad sets to launch on Google, Facebook and Instagram with key messaging that stood out from the rest of the industry and conveyed their UVP. We also integrated email marketing to align messaging for the audience.

RESULTS

Our plan delivered over 50% increase in traffic and visitors to site, 20% CVR and 100% increase in email subscribers.

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