case study: 02

DRIVING BRAND AWARENESS & SALES
FOR A CAR MEMBERSHIP SERVICE

Our client, a car membership service, was launching in a targeted demographic and
looking to establish brand awareness and drive new sales/memberships.

+327.5%

Facebook
Engagement

+337.5%

Instagram
Engagement

(+)

Positive Sentiment Across
All Four Social Network
Platforms

SERVICES

Data Intelligence / Insights Recommendations / Social Media Campaign Ideation / Social Media Campaign Activation / On-Site Photo Shoot / Reputation Management / Organic Social Media Marketing / Email Marketing / SMS Marketing / Paid Social Media Ads

INSIGHT

The auto sales/leasing industry is crowded and confusing. In addition, we faced the lack of driving due to COVID-19 while also balancing the need for new car ownership in the most confusing auto market in decades.

APPROACH

Leveraging our audience intelligence analysis, we identified the key social media networks for engagement, customer preferences, and competitors. Armed with this insight, we built a campaign across Facebook, Twitter, Instagram and LinkedIn through organic social media posts.

RESULTS

We’ve delivered unprecedented engagement across the platforms including 327.5% engagement on Facebook and 337.3% engagement on Instagram while balancing positive sentiment across all four platforms.

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