case study: 01

INTELLIGENCE REPORT INFORMS
DATA-DRIVEN STRATEGY

Our client, a tex-mex restaurant, was launching in a crowded demographic and looking to
establish brand awareness and drive foot traffic to the restaurant.

+71%

Facebook & Instagram
Engagement

+200

Engagement
Goal

4.5

Yelp
Rating

SERVICES

Data Intelligence / Insights Recommendation / Social Media Campaign Ideation / Social Media Campaign Activation / On-Site Photo Shoot / Reputation Management / Organic Social Media Marketing

INSIGHT

The restaurant industry is crowded, disorganized and hard to break through. In addition, we faced the headwind of COVID-19 and the reluctance to eat indoors – all while launching a new restaurant.

APPROACH

Leveraging an in-depth social media intelligence analysis, we identified the top social media network for engagement, customer preferences, professions and even favorite music. Utilizing these insights, we built a campaign across Facebook, Twitter, Instagram and LinkedIn through organic, and paid, posts. The goal was exclusively to launch the restaurant and drive foot traffic.

RESULTS

The content built, based on the analysis, captured the target audience in the first 30 days. Our ability to drive engagement was beyond expectation achieving 150% greater result than goal on engagement, and followers.

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