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“How can I make my marketing more effective and efficient?” is a question that many business owners and marketing leaderse ask themselves. According to Invoca, 87% of marketers say data is their company’s most under utilized asset. 40% of brands plan to increase their data-driven marketing budgets. Businesses who use data- driven strategies drive 5-8 times as much ROI as those who don’t.

Five Reasons to Embrace Data in Your Marketing Strategy

Here are five reasons why using data in your marketing strategy is crucial. You can trust us, we’ve been using data to drive our client’s superior results since 2016.

Target Audience Understanding

Data allows for a better understanding of your target audience. Specifically, data allows you to gain insights into your target audience’s preferences, behaviors, and interests. This knowledge enables you to create tailored campaigns that resonate with your audience, increasing engagement and conversions.

Marketing Optimization

By analyzing data, you can track the performance of your marketing campaigns and identify areas for improvement. This information allows you to optimize your marketing efforts, reducing wastage and increasing ROI.

Improved Decision-Making

Data-driven insights help you make informed decisions about your marketing strategy. It allows you to evaluate the success of your campaigns, measure your return on investment, and adjust your approach as needed. Essentially, it takes the guesswork out and replace that “gut” instinct with data.

Personalized Content

In today’s environment where personalized ads that are relevant to the audience are no longer a nicety but a necessity. Data enables you to deliver personalized and relevant content to your audience. With the right data, you can create targeted campaigns that are tailored to the needs and interests of your audience, leading to higher engagement and conversion rates.

Competitive Advantage

Outside of outspending your competition, data is the way to gain a competitive advantage. By understanding your audience better, optimizing your campaigns, and making informed decisions, you can outperform your competitors and stay ahead of the curve.

Dive Into Data Now

When it comes to putting these tips into action, Dekaf Digital is here to help. One of the first data-driven marketing agencies, we embrace new technologies and IBM Watson to develop comprehensive audience intelligence reports.

Using this data, you’ll see everything from what interests, hobbies and likes your audience has to what influencers they respond positively to and even what TV shows, radio stations and magazines they subscribe to.

While data-backed strategies take more time upfront, they save you both money and time once implemented. Contact us today for a free sample report.