As the number of internet users and the corresponding demand for technological advancements continues to rise, so does the dynamic nature of the digital market. Customers have high standards for online businesses, and their impressions of websites’ ease of use and other factors strongly influence their final purchasing decisions.
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There are 4.74 billion social media users worldwide, making it a marketplace that must be tapped by online companies or those that have not yet migrated to a digital channel.
With more and more people deciding to pursue careers in digital marketing, the field is becoming increasingly competitive, and innovative thinkers are continually shifting the playing field. On that note, let’s take a look at some marketing trends of 2023 and beyond.
In 2023, what do you anticipate will be the most significant developments in digital marketing?
To help you make the most of your marketing efforts, this post will explore the most anticipated digital marketing trends of 2023 and beyond.
Short-Form Videos Are The Next Hot Thing
Short-form videos are here to stay.
When Instagram CEO Adam Mosseri refused to consider user criticism, prominent members of the public made a brave effort to steer the platform back toward its roots by voicing their opinions, but their efforts appear to have simply postponed what was bound to happen.
Instagram will be putting a greater emphasis on video content, and TikTok will likely continue to grow in popularity, while YouTube Shorts will become more of a need. Over one billion people use TikTok every month, making it the platform where most new trends are introduced and discussed. In fact, every minute, TikTok users consume 167 million hours worth of video content.
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Just as popular, YouTube Shorts average 30 billion views every day and are rapidly expanding in popularity. Now that YouTube handles are becoming available, you should claim yours so you can begin making high-quality, short-form videos for all of your channels. Even if you might be familiar with these formats for short films, the emergence of BeReal & TikTok now adds new complexities to this library of short clips.
Brands need to monitor the content their influencers and potential partners are publishing on these platforms as they get more comfortable experimenting with these tools and using them to document the “genuine” parts of their lifestyles.
This is important for two reasons: first, to learn more about your influencers, and second, to monitor customer feedback across all accessible platforms.
Apps such as TikTok and Instagram have given rise to a new type of retail known as “social commerce,” in which customers research and buy goods without ever leaving the app. McKinsey predicts that social commerce, now widely used in China, will explode in the United States, eventually accounting for five percent of all online purchases made in the country by 2025, or roughly $80 billion.
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What does this mean for business owners? Providing clients with a “link in bio” to your online business isn’t all there is to social commerce. Consumers now have more freedom in terms of where, when, and how they do their product research and ultimately make their purchases, thanks to this new shopping channel.
Some of the most well-known companies have begun collaborating with social media apps like TikTok to reach a younger audience and move away from more commercial types of advertising. Improving your content strategy, enlisting the help of influential people, and making videos that persuade viewers to make a purchase without the use of hard sell tactics are all essential for a successful social commerce campaign.
Some of the most well-known companies have begun collaborating with social media apps like TikTok to reach a younger audience and move away from more commercial types of advertising.
Improving your content strategy, enlisting the help of influential people, and making videos that persuade viewers to make a purchase without the use of hard sell tactics are all essential for a successful social commerce campaign.
Enhanced Customer Privacy
In 2023, when competition is fierce and the market is unpredictable, businesses must find ways to set themselves apart. If they want to expand their consumer base, they will have to demonstrate their commitment to high ethical standards. With an increasing number of people’s day-to-day activities moving online, protecting one’s privacy while doing so has become increasingly crucial.
Google surveyed more than 7,000 Europeans late last year, and the results showed that ad performance improves when brands show concern for consumers’ personal information. To go a step beyond, they surveyed 20,000 people to learn more about the aftereffects of both positive and negative privacy encounters.
Their research shows that users’ perceptions of their privacy are related to their level of trust. However, they were quite taken aback to find just how detrimental a poor online privacy encounter might be. Consumers believe that negative privacy encounters are virtually as devastating as data theft. A whopping 43% of them will abandon and try something else.
People expect and deserve safe and secure interactions whenever they go online. If you want to retain clients in 2023, you’ll need to give them the tools they require to feel in charge of their personal information. People’s skepticism about digital marketing grows when they feel they have no say over their data. The best way to ensure your clients’ privacy is to equip them with simple tools they can utilize whenever they choose.
If you or someone you know wants to keep up with the digital marketing trends for the upcoming years and needs help with it, then getting in touch with a digital marketing agency is your best option, and who better than Dekaf Digital for it?
They are one of the best digital agencies in the United States. They offer a wide range of services, such as pay per click management services, Facebook ad management services, and landing page design services. Contact them today and learn all about their offerings.