7 Marketing Trends for 2022

7 Marketing Trends For 2022

June 14, 2022
While nobody can really say with 100% certainty what turns, and twists, marketing will take, we’ve done our best to identify 7 marketing trends for 2022 based on our expertise. For example, no one could have predicted a pandemic and the impact it had on 2020, specific to marketing. Maybe your business had a 5-year strategic marketing plan in place and you were activating against that. Boom! The pandemic arrives and the plan is scrapped.

None of us expect another pandemic in the near-term so we think this is a safe list of trends. What we would “bank” on is that marketing will be more diverse, technology-enabled and customer-centric than ever before. It will be a more central aspect of every business and the need to prove an ROI will be solidified and debated. Before we jump into the list of trends, here are some quick takeaways:

  • Dominating marketing trends in 2022 include Customer Experience, Employee Engagement and Content Visualization.
  • The definition of what we consider to be “marketing” is constantly changing and expanding.
  • Cross-team collaboration to build stronger customer relationships and experiences will become a norm.

Now, let’s jump into those 7 marketing trends for 2022:

  1. Enhanced customer experience: 73% of people say that customer experience is an important factor in their buying decisions but less than half say that today’s companies provide a quality experience.
  2. Creative is key: According to Venngage, posts with images deliver 180% more engagement which makes sense when you consider that 93% of all communication is visual.
  3. Make it personal: Who doesn’t love an email that has their name on it or a marketing piece “handwritten”? We all love to feel special and that’s what personalization is about. 80% of consumers said they’d be more likely to do business with a company if they deliver a personalized experience.
  4. Social commerce: Whether you’re integrating your products/catalog into social media, partnering with influencers, or merely running ads on social media, it’s here to stay and will continue to grow. Social commerce is projected to reach $45B in 2022 and $79B by 2025.
  5. Voice search: According to PwC, consumers are leaning in to this. 61% of those ages 25-64 who use voice search intend to use it more in the future.
  6. Video, video, video: If content is king, video is queen. 93% of marketers say that video is a core part of their current plan and that makes sense when you consider that, in 2022,  video will account for 82% of all online traffic and are 53x more likely to generate first page search results.
  7. Localized marketing: Did you know that location-based marketing has been found to be 20x more effective than traditional ads?  8 in 10 marketers already use location data in their marketing strategy and 94% plan to do so in the future.

With Q2 well under way, now is the time to shift any of your marketing plans to match the trends and how consumers are behaving in 2022. Need help strategizing or planning your marketing? Contact us today for a complimentary consultation.