As we enter in to the last month of Spring and what most of us think is already Summer, there are several digital marketing trends to pay attention to, and activate.
May is a busy social media holiday month. Why do we say Social Media Holiday? Because many of these “holidays” are social media/digital marketing focused such as National Fitness Day. No one is planning fitness parties or having family and friends over for a Fit Dinner. Or at least most people are not. However, it’s a trending holiday online so it’s worth featuring in your digital marketing calendar.
May Holidays to Activate Campaigns:
- May Week 1 – National Small Business Week
- May – National Pet Month
- May 4th – Star Wars Day – May The Fourth Be With You
- May 5th – Cinco de Mayo
- May 7 – National Fitness Day
- May 8th – Mother’s Day (US)
- May 20th – National Bike to Work Day
- May 30th – Memorial Day
For a full list, visit the National Holidays site here: https://nationaltoday.com/may-holidays/
Why Activate Digital Marketing Holidays
This is an opportunity for your business to create engaging, memorable content around calendar days. It’s breaks up the regular cadence of your marketing and makes it more timely. Plus, there’s a good chance your customers are aware of them, and celebrating these special days.
In many cases we do fresh, relevant creative for social media, email and site. This provides a cohesive user experience on all the channels your customers engage with regularly.
Ways to Activate Digital Marketing Holidays
While some of these holidays may seem irrelevant to your business, you can create relevancy.
Here are a few ideas:
Cinco de Mayo: Come up with 5 (cinco) reasons for “X” in your business. Cinco Reasons to Save, Cinco Reasons to Join, etc. Do it as an Instagram Carousel.
National Fitness Day can be celebrated by featuring a fitness-focused team member and telling the story about how they keep fitness in their life. Post with a selfie or iPhone pic of the team member to increase engagement and authenticity.
Mother’s Day: Give a shout out to all working moms. Feature the working moms on your team and some tips they have on being a working mom. Or, promote a mom-focused sale.
Memorial Day is a great time to thank the loved ones of those service men and women we lost. Instead of merely posting “Happy Memorial Day”, link it to your business. For example, on Memorial Day we say thanks and remind our online community that we offer a 10% discount to veteran-owned businesses.
Wondering how to activate social media holidays for your business, give us a ring. We’re happy to help with campaign ideation and activation.
