With more American’s learning how to adapt to our new normal much of their customer journey begins virtually. 49% of users say they use Google to discover or find a new item or product (Think with Google). This is why first impressions are everything even in the virtual space. First impressions are a mix of what customers think of you but first, they must find you.  This is where SEO comes in. SEO stands for “search engine optimization” but for the sake of easy understanding let’s say it stands for “seek everything online”.

Okay before you go any further, we know what you’re thinking. We’re a digital marketing agency, so of course, we’re pushing SEO. Fair, however, besides our significant experience, we rely on research. Here are 4 reasons why SEO is a must for every business:

1. Extensive Consumer Reach

Just think about how many times per day you use the internet to find or learn about a product and/or service. In fact, in January statista.com claims there were 4.66 billion active internet users worldwide, roughly 59.5 % of the global population.

Yet, if there’s anything that internet users hate the most, it’s not being able to access what they want, when they want it. SEO is the answer.

Remember above when we said to think of SEO standing for seek everything online? Yes, this is where it comes into play. SEO connects with people all over the world because people are constantly seeking information, connection, products, and services online. I mean, they do call it the world wide web for a reason.  There’s no doubt that people are looking near and far for services and people to work with and SEO is that bridge through search. It’s just that simple.

2. Sustainability

An investment is purchased with the hope that it will generate value at some point in the future. This is exactly the philosophy around SEO.

With changing needs by consumers and newly developed resources, the only way to have sustainable marketing is to have flexible marketing. Even so, while there’s no sign that people will shift from connecting virtually, SEO has proven it can be agile across any market conditions and consumer preferences.

SEO is sustainable because it can be continuously improved and updated in real-time. That way you’re staying visible to customers while making the most of your investment.

3. Leverage Existing Platforms

There’s an assumption that SEO is a standalone digital marketing tactic. Not the case. A good SEO strategy complements all other digital marketing tactics. Raise your hand if you’re ready to work smarter not harder!

We’ve seen this firsthand with our clients. At Dekaf Digital, through connecting SEO campaigns and blogs, we’ve achieved the first page of Google results within 90-days and increased their site content by 50% within 120 days.

If your business is still considering if SEO is right for you, leveraging your existing platforms is just the start to launching SEO. According to databox.com, “Social media provides opportunities in content marketing and link building efforts that will help boost your organic rankings.” Who would’ve thought you’ve already gained some momentum from your existing platform that can be utilized!

4. Budget-Friendly

Before people really understand SEO, it’s hard for them to believe that such an impactful marketing tactic can be so cost-effective.

While some tech-savvy companies like Twitter and Salesforce spend upwards of 30% of their revenues on marketing, a good rule of thumb is 10% of annual company revenues should be spent on marketing. Don’t be fooled into thinking large budgets are the end all be all. SEO is great because it targets users who are specifically searching for your products or services. So, you’re spending money on what makes the most sense to your business. This results in more qualified traffic and shortens the conversion cycle, resulting in substantial cost savings for your business. When you leverage the efforts around existing platforms, you can achieve improved outcomes for less money and more powerful insights to help guide your future search marketing efforts.

Let’s Go SEO!

SEO is a must for every business because it allows you to evolve right along with your customers. It’s been tested and proven over the years delivering increased traffic, brand awareness, and conversions for businesses. On top of that, it’s a fun way to connect with your customers and like-minded industry leaders. Matt Cutts, a former Google employee within the Search Quality Group said this quote “SEO is like a resume. You polish it so you have your best foot forward.” SEO is a must for any company wanting to put its best foot forward.