It’s nearly impossible to stay on top of social media these days. Twitter changing its character limits. LinkedIn adding profile background images. And don’t get me started on the different image sizes for each network. You need a full-time graphic designer to have a profile on each one now. Here we dive into the Top 4 Social Media Networks – and we’re giving you the Image Sizes too.
FACEBOOK
Image Sizes:
Profile photo: 170×170 | Cover Photo: 820×312 | Shared Images: 1200×630
Great network for friends and family as well as updates on products and services. If you’ve noticed in your own feed, this network has learned the “ins and outs” of advertising. There are ads for everything from pants to pills, contractors to resume writers. If you’re looking to advertise, Facebook has a product. However, the ads here are expensive. Start out with a free profile and use their analytics to learn from it. Determine the right day and time to advertise, who your ideal audience is and then wait for a free $5-$20 promo credit from them to try out their platform.
TWITTER
Image Sizes:
Profile photo: 400×400 | Header Image: 1500×500 | Photo Size: 1024×512
Similar to Facebook, there are lots of ways to target on Twitter. They use Promoted Tweets to advertise your account and you can target based on geography, gender, device, interests and more. However, if you’re looking to drive traffic to site or get a sale, this won’t do it. This will primarily build your Twitter account. We recommend using Twitter organically and using their analytics platform to build your account until such time that you need a large following to do a promoted sale or the like.
PINTEREST
Image Sizes:
Profile photo: 165×165 | Thumbnail (sm): 69×69 | Thumbnail (lg): 216×146
Pin Sizes: 600×900
Do you sell clothing? Cars? Jewelry? Pinterest and promoted pins are ideal for you. Post those and the clicks will drive the customers you want. To make the most of your Pinning experience, pin at the best time of day so your pins get engagement right away. Save to the most relevant board first. Be sure your board names and descriptions are keyword optimized and write strong keyworded pin descriptions. Finally, spread your Pinning throughout the day.
LINKEDIN
Image Sizes:
Profile photo: 400×400 | Background photo: 1584×396 | Shared photo(desktop): 1200×1200 | Shared photo (mobile): 1200×628
If you sell a service to professionals, such as resume-writing or sales services, or you’re a B2B company, LinkedIn is ideal for you. LinkedIn is a great network to begin organically and post daily then wait until they offer you the free $50 promo and test what the paid promotion does for your account. Ensure your LinkedIn posts are relevant, have photos and solid content, approx. 250-400 words in length. Also, tag fellow authors and any news publications who you share.
